Target Groups

The Bricks Hotels Target Groups
The Bricks Hotels Target Groups

According to the location and market analysis, target groups of The Bricks Hotels are primarily business travelers as well as leisure and culture travelers.

The target group also includes so-called "Simplicity Searchers", mainly during holiday periods and weekends. This target group can be attracted with interesting package offers, eg hotel overnight with breakfast + catering voucher + train or bus ticket + bicycle or electric car.

In addition, The Bricks Hotel Marktredwitz will also have a form of "Ethical Travelers" who can be gained as energy tourists.

Business Travelers

For business travelers, we mainly use our own, innovative online booking system (desktop and mobile version) as well as popular online travel agencies. The already existing links to HRS and booking.com are of great use.

Leisure and culture travelers

Leisure and culture travelers will be addressed through our own sales department as well as through specialised tour operators. Existing contacts are with DER-Touristik (Rewe), Thomas Cook, TUI, V-Tours, FeriDe, Ameropa (DB), Butterfly, Schauinsland, Select Holidays, Alltours and more. These tour operators will be used mainly to improve the utilisation of the hotel during holidays and bridging days as well as on weekends as there is less business travel.

MICE Market

The MICE market (Meetings Incentives Conventions Events) will be approached locally and supraregionally with the presence on relevant platforms such as Conference planner and Convention.net. We also use networks and trade fairs such as MBT München and IMEX Frankfurt for marketing. We also have contacts with local and regional companies, which we address directly and personally.